Campaign Overview

A campaign centered around the 50th anniversary of Earth Day. Campaign strategy included weekly themes, iconography, social posts and a featured event. Exploration of artistic color and design were used to bring in the natural theme of the campaign.

Weekly themes

Each week of the campaign focused on a specific elemental topic including air, water and earth with the final week highlighting the 50th anniversary. During each week there was a consistent focus on introduction, elemental facts and a top 10 series.

Air Week

Inspiration

Light and carefree – my inspiration for ‘Air Week’ derived from the movement and lightness that is present when thinking of air. The linear aspects within both the icon and the design showcase the ‘movement’ of the element as components such as strong winds or flight. The soft color palette providing a light presence within the design contrasted by the shadowed clouds. 

Water Week

Inspiration

Depth and fluidity – my inspiration for ‘Water Week’ derived from the depth of water. The circle visuals correlated with the fluid movement and show the integration between the designs and content. The dark colors reflect the variation of depth and the contrast with reflections seen in water.

Earth Week

Inspiration

Growth and progression – my inspiration for ‘earth week’ derives from the growth that you see within the earth primarily within plants. I focused the shape on an inverted triangle to showcase an upward progression and highlighted the bright variations of green for the healthy nature of foliage.